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Thanks to this activity, the volunteers collected 210.5 kilos of waste (123 kilos of plastic). Part of them will be reintegrated into the Coca-Cola value chain, with the aim of drawing a roadmap towards the circular economy.

Thanks to this activity, the volunteers collected 210.5 kilos of waste (123 kilos of plastic). Part of them will be reintegrated into the Coca-Cola value chain, with the aim of drawing a roadmap towards the circular economy.

This initiative is part of the Mares Circulares program, developed by the Chelonia Association, the Ecomar Foundation and the Zero Spills Association and promoted by Coca-Cola, whose objective is to collect existing waste from beaches, seabeds and aquatic environments, raise public awareness about the importance of keeping these spaces clean and the importance of recycling, and promoting the circular economy through scientific studies, private initiatives and the reintegration of the PET collected in the Coca-Cola value chain.

Mares Circulares has the support of the Ministry of Agriculture, Fisheries and Food, through the General Secretariat of Fisheries, and also contemplates civil and citizen collaboration through more than 600 public and private organizations including municipalities, NGOs, universities and associations. .

Mares Circulares has the support of the Ministry of Agriculture, Fisheries and Food, through the General Secretariat of Fisheries, and also contemplates civil and citizen collaboration through more than 600 public and private organizations including municipalities, NGOs, universities and associations. .

Mares Circulares has the support of the Ministry of Agriculture, Fisheries and Food, through the General Secretariat of Fisheries, and also contemplates civil and citizen collaboration through more than 600 public and private organizations including municipalities, NGOs, universities and associations. . “Circular Seas allows us to involve all the agents that in one way or another work in favor of the environmental sustainability of marine environments from the triple perspective of prevention, withdrawal and awareness and circular economy. Without their help, getting it up and running would have been impossible.“Circular Seas allows us to involve all the agents that in one way or another work in favor of the environmental sustainability of marine environments from the triple perspective of prevention, withdrawal and awareness and circular economy. Without their help, getting it up and running would have been impossible.

“Circular Seas allows us to involve all the agents that in one way or another work in favor of the environmental sustainability of marine environments from the triple perspective of prevention, withdrawal and awareness and circular economy. Without their help, getting it up and running would have been impossible.

For her part, Pilar Bernabé, councilor of the Valencia City Council, has valued the collaboration of the consistory with the Mares Circulares project in a very positive way. For her part, Pilar Bernabé, councilor of the Valencia City Council, has valued the collaboration of the consistory with the Mares Circulares project in a very positive way.

For her part, Pilar Bernabé, councilor of the Valencia City Council, has valued the collaboration of the consistory with the Mares Circulares project in a very positive way. "Initiatives like this contribute and promote awareness among the youngest to realize how important it is to take care of the environment, the surroundings and in our case the sea", adding that "Initiatives like this contribute and promote awareness among the youngest to realize how important it is to take care of the environment, the surroundings and in our case the sea",

"Initiatives like this contribute and promote awareness among the youngest to realize how important it is to take care of the environment, the surroundings and in our case the sea",

The cleaning of beaches and aquatic environments is one of the three pillars that make up Mares Circulares. Prior to these cleaning activities, and with the help of the Chelonia Association, the spaces are monitored. This work supports the collection of data for its possible scientific treatment by the scientific community.

The cleaning of beaches and aquatic environments is one of the three pillars that make up Mares Circulares. Prior to these cleaning activities, and with the help of the Chelonia Association, the spaces are monitored. This work supports the collection of data for its possible scientific treatment by the scientific community.

These data, plus those obtained in the rest of the actions carried out within the framework of the Circular Seas project, are put into a database and made available to experts who are researching marine litter and the circular economy.

These data, plus those obtained in the rest of the actions carried out within the framework of the Circular Seas project, are put into a database and made available to experts who are researching marine litter and the circular economy.

"Circular Seas is a long-term project designed with the dual objective of, on the one hand, contributing to having cleaner beaches and, on the other, raising public awareness of the need to recycle and correctly manage waste", he concluded. Fernando Álvarez of Coca-Cola European Partners in Valencia.

"Circular Seas is a long-term project designed with the dual objective of, on the one hand, contributing to having cleaner beaches and, on the other, raising public awareness of the need to recycle and correctly manage waste", he concluded. Fernando Álvarez of Coca-Cola European Partners in Valencia.

"Circular Seas is a long-term project designed with the dual objective of, on the one hand, contributing to having cleaner beaches and, on the other, raising public awareness of the need to recycle and correctly manage waste", he concluded. Fernando Álvarez of Coca-Cola European Partners in Valencia.

Circular Seas in the Valencian Community has achieved, over these three years, the participation of more than 2,000 volunteers, who have collected a total of 576,010 kg of waste on ten beaches, 2 marine reserves and 3 protected areas. In addition, 10,540 people have taken part in the training and awareness-raising activities of the initiative and a total of 123 collaborators have been involved in the project, including NGOs, organizations and entities Intervention, awareness, training and circular economy.